“Koi desh perfect nahi hota. Use perfect banana padta hai.”— Rang De BasantiFlipkart is the Indian version of Amazon. Back in 2014, Flipkart had its first Big Billion Day—its biggest ever sale day on October, 6th. People were thrilled, excited, and exuberant.Unfortunately, the traffic was way more than Flipkart had predicted, and it brought the whole site down. Big Billion Day lasted

Back when I was in college, I was fascinated by the billionaire college dropouts like Bill Gates, and Steve Jobs.I was foolish enough to contemplate dropping out of college myself. I actually thought that it would be cool. Tomorrow when I start a business and it becomes successful, it would feel damn good to say that I’m a successful college dropout.It

“Take the situation in which you have a lot to lose and little to gain. If an additional quantity of wealth, say, a thousand Phoenician shekels, would not benefit you, but you would feel great harm from the loss of an equivalent amount, you have an asymmetry. And it is not a good asymmetry: you are fragile.”— Nassim Nicholas Taleb, Antifragile“But while he

Rewards reinforce desired behaviour. Rewarding your dog makes him learn new tricks faster. Rewarding school kids for good grades motivates them to study harder.But rewards have to be varied in quantity and intervals to be truly effective. BF Skinner’s experiments revealed that a hungry pigeon would tap a lever 12,000 times an hour while being rewarded on average for only every

In the 1920s, B.F. Skinner conducted a series of experiments to study how rewards and punishments affect our behaviour.Skinner, unlike his contemporaries, refused to hypothesise about what happened inside the minds of people and animals, and preferred to focus on what we can observe. He believed more in objective measurements, such as how much people ate, and less about subjective matters such