A Short Introduction to Behavioural Philosophy
A good way to live an intelligent life is having an emotional positioning to eliminate the sting of harm. Stoicism helps us achieve that. But it is hard to stick to a good discipline of mental write-off when things are going well. Yet that’s when one needs the discipline the most.
Pavlovian Conditioning: Understanding Coca-Cola’s Brand Strategy
In Pavlovian conditioning powerful effects come from mere association. The neural system of Pavlov’s dog causes it to salivate at the bell it can’t eat. And the brain of man yearns for the type of beverage held by the pretty woman he can’t have.
Operant Conditioning: How to Incentivise and Reinforce Desired Behaviour
“If we don’t like the consequences of an action we’ve taken, we’re less likely to do it again. If we do like the consequences, we’re more likely to do it again.” According to the Operant Conditioning Theory, the strength of a behaviour is modified by its consequences, such as reward or punishment.