Pavlovian Conditioning: Understanding Coca-Cola’s Brand Strategy
In Pavlovian conditioning powerful effects come from mere association. The neural system of Pavlov’s dog causes it to salivate at the bell it can’t eat. And the brain of man yearns for the type of beverage held by the pretty woman he can’t have.
The Fresh Start Effect: How to Use New Beginnings to Persuade People
Between Dec 28th and Jan 5th I’ve been getting daily emails from Headspace (the meditation app) to get on with their premium plan at a 40% discount. I’ve also been getting calls from that one Pilates class I had taken almost a year back. They are generous enough to offer me a 25% lifetime discount,