The Psychology of Persuasion

In this video I talk about what it takes to persuade someone.

When is the last time someone told you a fact that caused you to change your mind? It’s likely you can’t think of a verifiable example.

And yet, when it comes to trying to persuade others, we often employ facts in arguments thinking they will change the mind of the other person. More fact means stronger persuasion—that’s what we tend to think. Well, that’s not how it works.

Persuasion is more than just putting facts out there and be done with it. But that’s exactly what we do all the time. Think about the first thing we do when people disagree with us. We try to educate them by giving them the facts. When this fails, we conclude that they are just a bunch of idiots.

Watch the video to know more:

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