You often hear advice from successful people that you should follow your passion. That sounds perfectly reasonable the first time you hear it. Passion is very likely to give you high energy, high resistance to rejection, and high determination as well. Passionate people are more persuasive, too.
But, hear me out. If I’m ever asked to put my money, I’ll never ever invest in somebody’s business who is following their passion.
For example, I don’t want to give money to a sports enthusiast who is starting a sports store to pursue their passion for all things sporty. This person is definitely a bad bet. They are in the business for the wrong reason.
Watch the video to know why.